Work

The Services challenge : integrating for competitive advantage

Year: 1987

Type: book

Source: American Marketing Association eBooks

Authors: John A. Czepiel, Carole Congram, Jim Shanahan

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W650173643

FWCI: 3.408

Cites:

Cited by: 313

Related to: 10