Work

Handelsmarketing

Year: 2018

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-642-55241-0

Authors: Dieter Ahlert, Peter Kenning, Christian Brock

Institutions: University of Münster, Heinrich Heine University Düsseldorf, University of Rostock

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W650205293

FWCI: 6.845

Cites: 13

Cited by: 47

Related to: 10