Work

Defining and relating price, perceived quality, and perceived value

Year: 1987

Type: book

Source: Marketing Science Institute eBooks

Author: Valarie A. Zeithaml

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W650267594

FWCI: 9.639

Cites:

Cited by: 190

Related to: 10