Work

Marketing management : a strategic approach

Year: 1990

Type: book

Source: Irwin eBooks

Authors: Harper W. Boyd, Orville C. Walker

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W650716541

FWCI: 11.81

Cites:

Cited by: 93

Related to: 10