Work

The Human Brand: How We Relate to People, Products, and Companies

Year: 2013

Type: article

Authors: Chris Malone, Susan T. Fiske

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W651143126

FWCI: 6.873

Cites:

Cited by: 71

Related to: 10