Work

Beyond Mind Games: The Marketing Power of Psychographics

Year: 1991

Type: article

Author: Rebecca Piirto

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W651475302

FWCI: 1.095

Cites:

Cited by: 37

Related to: 10