Work

A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research

Year: 2009

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/s1548-6435(2008)0000005008

Authors: Wayne S. DeSarbo, Simon J. Blanchard, A. Selin Atalay

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W651648402

FWCI:

Cites: 61

Cited by: 8

Related to: 10