Understanding value creation : The value matrix and the value cube
Year: 2003
Type: dissertation
Abstract: Available from British Library Document Supply Centre- DSC:DXN064274 / BLDSC - British Library Document Supply Centre
DOI: 10.48730/k9n4-b450
Author: Martinez-Hernandez, Veronica
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W651717819
