Work

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

Year: 2003

Type: book

Authors: Philip Kotler, Fernando Trías de Bes

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W652939234

FWCI: 3.851

Cites:

Cited by: 71

Related to: 10