Work

Consumer Culture: A Reference Handbook

Year: 2003

Type: article

Authors: Douglas J. Goodman, Mirelle Cohen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W653035640

FWCI: 2.652

Cites:

Cited by: 55

Related to: 10