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Consumer perception of brand trust online of clothing in Karachi: A case study of Gul Ahmed

Year: 2014

Type: article

Abstract: Journal of Management Sciences (JMS) is a biannual HEC Pakistan indexed research journal. JMS is a scholarly journal that publishes scientific research on the practice of management and its application in business. It is multidisciplinary in scope and interdisciplinary

Source: Journal of Management Sciences

DOI: 10.20547/jms.2014.1401105

Authors: Amna Javed, Shahzaib Khan

Institution: Iqra University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W653264249

FWCI: 1.068

Cites: 17

Cited by: 10

Related to: 10