Work

Correlates of Cool Identity: Humor, Need For Uniqueness, Materialism, Status Concern and Brand Consciousness

Year: 2010

Type: article

Source: RMIT Research Repository (RMIT University Library)

Authors: Kaleel Rahman, Hélène Cherrier

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W653328569

FWCI: 1.9

Cites: 2

Cited by: 9

Related to: 10