Work

An analysis of brand relationship with the perceptive of customer based brand equity pyramid

Year: 2014

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Umesh Ramchandra Raut, Pedro Quelhas Brito

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W653583971

Cites: 2

Cited by: 11

Related to: 10