Work

Luxury fashion branding: trends, tactics, techniques

Year: 2008

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.45-3290

Author: Okonkwo, Uche

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W653595082

Cites:

Cited by: 243

Related to: 10