Work

Fundamentals of Marketing

Year: 1986

Type: book

Author: Peter Doust

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W654312487

FWCI: 9.54

Cites:

Cited by: 67

Related to: 10