Work

Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness

Year: 1979

Type: book

Author: Michael J. Naples

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W655087183

FWCI: 9.234

Cites: 4

Cited by: 114

Related to: 10