Work

Identifying Hidden Needs: Creating Breakthrough Products

Year: 2010

Type: other

DOI: 10.1057/9780230294486

Authors: Keith Goffin, Fred Lemke, Ursula Koners

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W655260399

Cites:

Cited by: 44

Related to: 20