Work

Rediscovering the marketing concept

Year: 1988

Type: book

Source: Marketing Science Institute eBooks

Author: Frederick E. Webster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W655261794

FWCI: 19.8

Cites:

Cited by: 235

Related to: 10