Work

Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction And Customer Retention

Year: 2010

Type: book

Authors: Thorsten Hennig‐Thurau, Ursula Hansen

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W656088856

FWCI: 16.01

Cites:

Cited by: 148

Related to: 10