Work

Sales promotion essentials

Year: 1987

Type: book

Authors: Don E. Schultz, William A. Robinson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W656384198

FWCI: 1.928

Cites:

Cited by: 33

Related to: 10