Work

Government marketing : theory and practice

Year: 1981

Type: book

Authors: Michael P. Mokwa, Steven E. Permut

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W656613420

FWCI: 7.976

Cites:

Cited by: 41

Related to: 10