Work

Does the presence of a mannequin head change shopping behavior?

Year: 2015

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2015.04.011

Authors: Annika Lindström, Hanna Berg, Jens Nordfält, Anne L. Roggeveen, Dhruv Grewal

Institutions: Stockholm University, Stockholm School of Economics, Babson College

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W656659938

FWCI: 7.453

Cites: 32

Cited by: 42

Related to: 10