Work

Unterhaltung, Werbung und Zielgruppenprogramme

Year: 1994

Type: book

Source: W. Fink eBooks

Authors: Helmut Kreuzer, Christian Werner Thomsen, Hans Dieter Erlinger, Hans-Friedrich Foltin

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W656981503

FWCI: 5.939

Cites:

Cited by: 16

Related to: 10