Work

Impact of celebrities on brand decisions of Hong Kong university students

Year: 2008

Type: conference-paper

Study design: Observational Study

Source: RMIT Research Repository (RMIT University Library)

Authors: Pamela M. Ling, Grace Wong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W657318159

FWCI:

Cites: 28

Cited by:

Related to: 20