Work

Marketing communications : engagements, strategies and practice

Year: 2006

Type: article

Author: Chris Fill

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W657705691

FWCI: 4.679

Cites:

Cited by: 59

Related to: 10