Work

The proceedings of the 1994 conference of the American Academy of Advertising

Year: 1994

Type: book

Source: American Academy of Advertising eBooks

Author: Karen Whitehill King

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W659000335

FWCI: 24.95

Cites:

Cited by: 72

Related to: 10