Work

The impact of pre- and post-launch publicity and advertising on new product sales

Year: 2015

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2015.05.005

Authors: Alexa B. Burmester, Jan U. Becker, Harald J. van Heerde, Michel Clement

Institutions: Universität Hamburg, Kühne Logistics University, Tilburg University, Massey University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W659329665

FWCI: 24.82

Cites: 50

Cited by: 103

Related to: 10