Work

Influencia de la publicidad en la actitud hacia los productos foráneos versus domésticos

Year: 1998

Type: article

Source: Estudios sobre consumo

Authors: Carmelo E. Marín Sánchez, José Enrique Bigné Alcañiz

Language: Spanish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W66324615

FWCI:

Cites: 14

Cited by: 6

Related to: 10