The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods
Year: 1998
Type: article
Source: Marketing Letters
Authors: J. Colleen Mccracken, M. Carole Macklin
Institutions: Procter & Gamble (United States), University of Cincinnati
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W6640012