Work

Product Cue Usage in Two Asian Markets: A Cross-Cultural Comparison

Year: 1999

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Management

DOI: 10.1023/a:1015447211534

Authors: Sandra Forsythe, Jai Ok Kim, Thomas Petee

Institution: Auburn University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W66796246

FWCI: 1.385

Cites: 24

Cited by: 47

Related to: 10