Work

Marken als Interaktionsobjekt

Year: 2008

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9859-0_21

Authors: Franz-Rudolf Esch, Daniel Stenger

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W67791220

FWCI: 1.838

Cites: 38

Cited by: 10

Related to: 10