Work

Marketing's Interfunctional Interfaces: The MSI Workshop on Management of Corporate Fault Zones

Year: 1997

Type: article

Source: Journal of Market-Focused Management

DOI: 10.1023/a:1009709931194

Authors: David B. Montgomery, Frederick E. Webster

Institutions: Stanford University, Dartmouth College

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W68038952

FWCI: 6.264

Cites: 17

Cited by: 60

Related to: 10