Work

Agile Branding – Wie das digitale Werbegut die Kommunikation verändert

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-03298-2_2

Author: Stefanie Dänzler

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W68132894

FWCI: 6.992

Cites: 12

Cited by: 7

Related to: 10