Work

Kommunikationspolitik für Industriegüter

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-91260-2_27

Author: Manfred Bruhn

Institutions: University of Basel, University of Münster, Technische Universität Berlin

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W68507859

FWCI: 2.237

Cites: 21

Cited by: 10

Related to: 10