Analysis of Metaverse and International Marketing Strategy: A Case Study by Using Roblox as a Sample
Year: 2024
Type: article
Abstract: \nVirtual reality technology is significantly affecting global business marketing strategies. This article uses Roblox as a case study to explore the application and impact of virtual reality in international marketing. The article reviews the current status of virtual reality, analyzes the importance of international marketing and traditional models, proposes the impact of virtual reality on international marketing strategies, and predicts potential changes in the future market. The study found that while there are challenges to international marketing of virtual reality, these limitations can be overcome with sound strategies. This article provides theoretical support and practical guidance for enterprises’ marketing in virtual reality.\n
Author: Xuanru Lin
Institution: Ningbo University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6884563954
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