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The Impact of Broadcasters' Emotions and Interaction Rituals on Viewers' Purchase Intention

Year: 2025

Type: article

Source: Journal of the Association for Information Systems

DOI: 10.17705/1pais.17306

Authors: Chen, Li, Zhu, Hui, Xie, Jia-Hui

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6887807561

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