Work

The Influence of Celebrity Endorsers and Electronic Word of Mouth on Decisions to Purchase Local Fashion Product Erigo on Social Media

Year: 2024

Type: article

Source: DOAJ (DOAJ: Directory of Open Access Journals)

DOI: 10.31538/iijse.v7i3.5456

Authors: Saskia Triyuliana Dewi, Tetty Herawaty, Lina Auliana

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6889765747

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