Personalized Solutions in the Packaging Business
Year: 2024
Type: article
Abstract: This article examines personalized solutions in the packaging business and their impact on consumer behavior and brand reinforcement. The core principles of personalization as a marketing tool, its role in modern branding strategies, and theoretical aspects related to establishing an emotional connection with consumers are analyzed. Special attention is given to technological innovations such as digital and 3D printing, augmented reality, and automation, which allow packaging to be tailored to individual preferences. Practical examples of successful use of personalized packaging (PP) by companies are provided.
Author: Nikitenko O.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6893002647
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