"The Lip Balm Highlighter"- Merging Cosmetics and Functionality
Year: 2024
Type: conference-paper
Abstract: The Lip Balm Highlighter is a dual-purpose product with two sides: one dedicated to lip care and the other to highlighting. Primarily targeting students, this product offers a convenient and cost-effective solution by reducing the need to carry multiple items. In today’s fast-paced world, students often face the challenge of carrying numerous personal care and stationery items, which can be both cumbersome and costly. This product addresses the growing demand for multitasking products in the cosmetic and stationery industries, aligning with the trend towards simplicity and functionality. Moreover, the need for eco-friendly and sustainable products is more urgent than ever as the world seeks ways to reduce waste. The Lip Balm Highlighter’s potential for commercialization lies in its alignment with this global movement, offering both convenience and an environmentally conscious choice. By reducing the number of single-use products and packaging, the Lip Balm Highlighter can significantly contribute to waste reduction. The target market includes students, eco-conscious consumers, and professionals seeking to streamline their daily essentials while supporting sustainability. The time to produce and market this product is now, as it taps into both a functional and environmental need.
Authors: `Ainatul Fathiyah Abdul Rahim, Nur Syazzana Mohamad Rafi, Fatin Irsalina Azhar, Najihah Ahmat
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6893104464
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