A study on Indian Olympians Brand Endorsement Before and After Paris 2024 Olympics
Year: 2024
Type: article
Abstract: The research paper is a study on understanding history of Olympic games how has surge in sports marketing been carried in India and how has brand collaboration with Indian Olympians surged after the Paris 2024 Olympics. The paper shows about the brand endorsements before and post Paris Olympics which also highlights how much increase has been done in valuation of players. It also talks about how has government of India has been funding into various sports to different states among various sports athletes and Olympians. It discusses about how has been the current sports marketing for Olympians in India.
Author: Shreya G H
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6893125152
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