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From Algorithms to Accessories: Exploring Consumer Perceptions of Ai-designed Handbags in the Fashion Sector

Year: 2024

Type: article

Abstract: The integration of artificial intelligence (AI) in the fashion and design industry has revolutionized product creation, including the realm of bags. This study investigates consumer acceptance of AI-designed bags across various categories, such as luxury, mass branded, and unbranded bags. Drawing from prior research, which highlights AI's ability to drive innovation in design [1] and the varying consumer responses to AI-designed products across categories [2], our research delves into the specific context of bags. We aim to discern how AI-designed bags, in comparison to those crafted by human designers, impact consumer favorability and purchase attitudes

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.13683479

Authors: Lena, Thompson, Evan, Lee

Institutions: University of London, University of Edinburgh

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6893128787

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