Work

Exploration of user experience within the retail market space

Year: 2024

Type: article

Abstract: User experience in retail is crucial for customer satisfaction and brand loyalty. A well-designed store layout, appealing aesthetics, and clear signage enhance the shopping experience. Friendly, knowledgeable customer service and personalized assistance improve satisfaction. A seamless customer journey, from online to in-store, strengthens brand connections. Retailers focusing on design, service, and a smooth experience are more likely to succeed in a competitive market.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14595031

Authors: Lazil Menora BM, Swathi, Dr. Nischay N Gowda

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6893128904

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