Impact of Consumer Reviews and Ratings on E-Commerce Sales of Sports Gear
Year: 2025
Type: article
Abstract: The influence of consumer reviews and ratings on e-commerce sales has become a critical factor in shaping purchasing decisions across various product categories, including sports gear. As online shopping continues to grow, reviews and ratings provide a platform for consumers to share their experiences, opinions, and satisfaction with products, influencing potential buyers' perceptions and choices. This study explores the impact of consumer-generated content, specifically reviews and ratings, on the sales performance of sports gear in the e-commerce market. By analyzing patterns of consumer behavior, product ratings, and feedback on popular online platforms, this research highlights how positive or negative reviews can affect brand trust, consumer confidence, and purchasing decisions. The findings suggest that high ratings and favorable reviews significantly boost sales, while negative feedback may detract from product performance. This research contributes valuable insights for e-commerce businesses in the sports gear industry, emphasizing the importance of managing online reviews, leveraging customer feedback, and implementing strategies to optimize sales in a highly competitive market.
Author: Tanvi Solanki
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6893178488
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