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The Impact of Social Media Marketing in E-Commerce Sales

Year: 2025

Type: article

Abstract: Social media as a marketing platform has revolutionized the eCommerce sector to a great extent. Social media marketing is pivotal in driving eCommerce sales by improving brand awareness, customer interaction, and efficient advertisement. This paper examines the impact of social media marketing on eCommerce sales, its most important strategies, and how it is increasing in importance with the advancement in the digital economy.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15147300

Author: Mrs. S. J. Dhanawade

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6893196481

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