Integrated E-Commerce Platform
Year: 2025
Type: article
Abstract: The rapid expansion of eCommerce has reshaped consumer behavior but has also intensifiedenvironmental concerns such as excessive packaging, increased carbon emissions, and resource overuse. Toaddress these challenges, this project introduces an integrated eCommerce platform that emphasizessustainability through environmental scoring. Leveraging data-driven algorithms, the platform evaluates keymetrics including product life cycle analysis, carbon footprint, and recognized eco-certifications to generatean environmental score for each item. These scores are seamlessly integrated into the shopping experience,enabling consumers to make informed, eco-conscious purchasing decisions. The backend, powered by Flask,handles product metadata processing and sustainability evaluation, while a React and TailwindCSS-basedfrontend presents products with interactive score indicators and eco-impact summaries. Retailers areincentivized to adopt greener practices through increased visibility of high-scoring products. Power BIintegration supports in-depth analysis of product trends, sustainability metrics, and consumer behavior. ARESTful API ensures real-time synchronization between components, maintaining smooth and efficient dataflow. By merging eCommerce with sustainability intelligence, this platform fosters environmentallyresponsible consumption while preserving user convenience and commercial viability.
Author: Jenny Marks S, Kairun Naseeba, Mrs.Aruna Devi S
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6893210739
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