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Assessment Methods for Brand Loyalty of Food Products Consumers in the Market

Year: 2025

Type: article

Abstract: In today's increasingly competitive market, keeping consumers loyal to their brand is becoming increasingly strategic for companies. In particular, the rapid repurchase of products in the food market, the presence of a variety of brands, and the rapid change in customer preferences require special attention to branding and customer relationship management in such conditions. Consumer loyalty to a brand allows them to stabilize their purchasing behavior, form a positive attitude towards the product, and strengthen competitive advantages.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15561315

Author: Khodjiev, Ibrohim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6893222561

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