Work

Brand Legacy in the Digital Era

Year: 2025

Type: article

Abstract: • Definition of Brand Legacy • Evolution of branding in the digital era • Objective: Explore how legacy brands adapt to digital transformation

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15130517

Authors: Vrashti Jain, Asmit Gupta, Chirag R, Lachenba Mayengbam, Mitesh NS

Institution: Jain University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6893226363

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