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Digital Marketing Strategies for Uzbek Startups: Best Practices and Future Trends

Year: 2025

Type: article

Abstract: In the context of rapid digital transformation, startups in Uzbekistan are encountering a complex interplay of opportunities and challenges in their efforts to implement effective marketing strategies; this paper critically examines prevailing digital marketing practices, delineates optimal strategic approaches tailored to the needs of Uzbek startups, and investigates emerging trends that are poised to influence the evolution of the national digital ecosystem, drawing upon comparative global insights, contextualized case studies, and local industry analyses.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15364793

Authors: Esanov Jasurbek, Hakimov Jasurbek

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W6893262367

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