Omnichannel Marketing: Integration of Online and Offline Strategies in the Indian Retail Landscape
Year: 2025
Type: article
Abstract: : Omnichannel marketing serves as a revolutionary retail strategy in India which unites online and offline platforms to provide synchronized buying journeys to customers. This descriptive paper investigates omnichannel strategy development along with deployment stages and market effects in India through three major retail businesses - Reliance Retail, Myntra, and Fabindia. This paper evaluates personalization and operational efficiency through technology analysis of academic journals and industry reports and real-world cases. The Indian retail industry operates with a market value of $625 billion because customers increasingly choose omnichannel commerce as it unites digital accessibility and physical interaction. From bolstering blockchain adoption and rural market expansion to phygital improvements the article investigates existing difficulties in cybersecurity deaths and supply chain efficiency before suggesting solution methods. India's dynamic retail sector needs omnichannel strategies as an essential operational element for achieving sustainable growth because they provide specific actionable directions to businesses that want success in our evolving digital economy.
Author: Prasad, Ankita
Institution: Binod Bihari Mahto Koyalanchal University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6893318061
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