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A Study on Consumer Perception of Affiliate Marketing in E-Commerce

Year: 2025

Type: article

Abstract: Affiliate marketing has become an important e-commerce strategy, influencing consumer decisions through influence endorsements, reviews, and recommendations. Through particular focus on trust, purchasing behaviors, and how well affiliate marketing influences consumer decisions, this study investigates consumers observe affiliate marketing. According to the results, affiliate content quality, openness, and credibility have a big influence on consumer engagement and confidence. In order topromote favorable consumer perceptions of affiliate marketing, ethical behavior and transparent disclosures are essential

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15097459

Author: Dr.P.Kanagaraj, Yazhini S

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6893357143

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